![]() According to the 2018 Internet Retailer Food Report, three in four shoppers in the US live less than five miles from the grocery store they most frequently shop. Driving Factors for Online Grocery Shoppingĭistance to Grocery Stores: Distance to grocery stores impacts online shopping habits and the availability of delivery services. This offers an opportunity for grocery retailers to market food for entertaining purposes to younger generations. However, the number of Millennials eating at someone else’s house is greater than older generations, implying they like to entertain. Millennials make up 38% of those that have tried online grocery ordering, Gen X makes up 29%, Baby Boomers make up 14%, and Matures make up 14%.Ĭompared to older generations, Millennials spend less time each week preparing and presenting food. When looking at the age ranges of online grocery shoppers, the younger the consumer, the more likely they are to try online grocery ordering. 4% of consumers order groceries online for pickup or delivery once per week, and 11% twice per month or less. Only 6.3% of consumers shop for groceries online regularly, and most of them buy at least some of their groceries in a physical location as well. To promote the service, Target offered app users free same-day delivery from November 18-26, 2019.ĭownload Blue Acorn iCi’s Complete Customer Experience Report to learn how to create an unforgettable, personalized customer experience. In December of 2017, Target purchased delivery service Shipt for $550 million to bolster their same-day grocery delivery capabilities. In May of 2018, Kroger purchased Home Chef for $200 million and bought a 5% stake in the UK online grocer Ocado Group PLC. They search for the items they want, add it to their cart, select a delivery time, and checkout.įor the past few years, retailers have been acquiring food subscription and delivery newcomers. With Amazon, shoppers get the same convenient experience as they do when shopping for other products on the site. When looking at the current frontrunners in grocery ecommerce, it’s no surprise that Amazon dominates the market with a 38.2% share, followed by Walmart including Sam’s Club with 20.6%, and Costco Wholesale Corp. While the industry is experiencing above-average growth rates, it remains one of the least-penetrated ecommerce categories and will remain so for the next several years. By 2025, they expect this number to jump to $100 billion and capture 25% of the retail grocery business. The Continued Growth of Online Grocery SalesĪccording to eMarketer, experts project that online food and beverage sales will grow to $19.89 billion in the US by the end of 2019-an 18.2% growth from the year before-and will rank as the fastest-growing product category online.
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